NMI 112: Emerging Marketing & Social Media Strategies (October 2025)
This course is designed to elevate your understanding of current and emerging marketing practices and social media strategies and how they can be used to advance the mission of your nonprofit organization. Course topics explore the foundational elements, strategies, methods, and goals employed by nonprofits to market their mission, vision, and values while also creating a competitive advantage.
Learning Objectives:
- Describe the purpose and function of marketing in the nonprofit sector.
- Discuss the role of objectives and value propositions in developing an effective marketing strategy.
- Explain the importance of creating and managing a competitive organizational brand.
- Devise a social media strategy to support your organization's communications and marketing plan.
- Develop a marketing communications plan that creates value, differentiates your nonprofit from others, and advances the mission of your organization.
NMI courses are taught using the Canvas learning management system and include a variety of multimedia tools and resources. To ensure you can successfully access the multimedia tools in your courses, we recommend you use a standard PC or Mac desktop or laptop. Mobile devices are not recommended. Courses are best accessed using a high-speed Internet connection and a modern web browser such as Microsoft Edge, Firefox, Chrome or Safari.
Early Bird special: $359 (ends two weeks before course start date, retail $399).
Program description
Program dates
to
Delivery method
Online hybrid (asynchronous with Zoom sessions)
Cost
$399
This course will provide 21st century principles and practices for successfully marketing your nonprofit organization. You will learn how to effectively use social media and marketing trends and techniques to successfully promote and highlight your organization. Participants will learn how to develop a marketing plan that includes all current media marketing strategies.
This course is required for:
Nonprofit Management Certificate
Nonprofit Marketing and Strategic Communications Certificate
Knowledge Specialist
Knowledge Specialist, Nonprofit Management Institute
Todd Vigil is the founder of EleeHub, a nonprofit marketing consultant, and Google Grant guru. Previously he was the director of marketing and stewardship for Barrow Neurological Foundation.
Before his work in healthcare, Todd was the director of marketing and communications for the Heard Museum, one of the world’s preeminent museums for the presentation, interpretation and advancement of American Indian art, emphasizing its intersection with broader artistic and cultural themes.
Before joining the Heard Museum, Todd was the Phoenix Symphony’s Chief Marketing Officer, where he oversaw nearly $7 million in ticket sales, subscriptions and ancillary revenue as well as the customer service and database team for Arizona’s largest performing arts organization. During his tenure with The Phoenix Symphony, overall earned revenue saw an impressive 145% growth led by multiple years of 20%+ single ticket sales increase and a reversal of subscription churn with a 14% increase, defying orchestral industry norms. With an aversion to all things traditional media, Todd led the shift in strategy and a significant investment in digital marketing, database utilization and dynamic pricing to maximize sales and marketing investments.
Todd’s previous positions included running the Retail and Uniform Operations for US Airways at their headquarters in Tempe, AZ as well as numerous management roles for Target Stores; including opening two new stores and developing and overseeing the internship program for the state of Arizona. Todd received dual bachelors of sciences degrees in Marketing and Management with a minor in communications from Arizona State University.
Actively involved in the local community, Todd has been a founding member of Phoenix Suns Charities 88 and Camp Get A Wella. He is a past Board member for Valley Youth Theatre, a member of Valley Leadership Class 38 and recognized as a 2017 Phoenix Business Journal 40 Under 40 recipient.
Todd is also frequently invited to speak at national arts and digital marketing conferences throughout North America.
A resident of Scottsdale, AZ, Todd loves to enjoy the Arizona outdoors, a good book or podcast and has strong passion for exploring the world through international travel.
Other sessions for this program
| Title | Date | Course delivery |
|---|---|---|
| NMI 112: Emerging Marketing & Social Media Strategies (April 2025) | to | Online hybrid (asynchronous with Zoom sessions) |
More NMI offerings
| Program | Date | Course delivery | Qualifies for certificate(s) |
|---|---|---|---|
| Grant Development: State and Foundation Proposals Certificate (February 2025) | to | Online hybrid (asynchronous with Zoom sessions) | Grant Development: State and Foundation Proposals Certificate |
| NMI 142: Communicating with Purpose (February 2025) | to | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Marketing and Strategic Communications Certificate, Optimizing Human Resource Strategies in Nonprofits Certificate |
| NMI 111: Impactful Board Governance (March 2025) | to | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Management Certificate, Fundraising and Sustainable Financial Management Certificate |
| NMI 105: High Impact Leadership (March 2025) | to | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Management Certificate, Nonprofit Marketing and Strategic Communications Certificate, Nonprofit Operations and Program Impact Certificate |
| NMI 104: Engaging and Developing Volunteers (March 2025) | to | Online hybrid (asynchronous with Zoom sessions) | Nonprofit Management Certificate, Optimizing Human Resource Strategies in Nonprofits Certificate |