Fundraising is an undeniable part of the nonprofit sector, particularly for 501(c)(3) public charities. Like it or not, money is the fuel of the economy in a capitalist system. According to the National Center for Charitable Statistics at The Urban Institute, 2013 saw $1.74 trillion in total revenue for the nonprofit sector. Roughly 21% of this came from gifts, donations, and grants, while 79% came from fees, contracts, and other revenue streams. In short, almost a quarter of the sector’s revenue comes from fundraising.

According to the 2014 Giving USA Report, 72% of all giving is done by individuals. This means that the quarter of the nonprofit sector’s revenue that comes from fundraising is mostly made up of contributions from individual donors. According to the US Census Bureau, 73.4% of all households reported having high-speed internet access. In every age category, over 50% of households have high-speed internet access. Even in states where the amount of people with high-speed internet access is lower than the national average, at least 62.3 percent of people have high-speed internet, with at least 80% owning a computer. According to the Pew Research Center, 73% of online adults use Facebook. Over 80% of all adults under 50 use social networking sites of some kind.

The reality of the age we live in is that the internet is here to stay. Younger generations have been raised with it and on it. It has become the way we get news, the way we…

The contemporary nonprofit sector exists within a shifting landscape of complex social problems, innovative technologies, and the growth of grassroots efforts. In order to be successful in effectively addressing social ills, nonprofit organizations must learn to utilize a network strategy of collaboration amongst diverse stakeholders to create true social impact. While there are many benefits related to a network-centric framework, including access to new and diverse perspectives, networked resources, and mobilized, coordinated action, there are also barriers to effective networking that can arise, such as collective preconditions, substantive uncertainty, and competition within the network. By utilizing four key strategies of involving diverse stakeholders, creating a backbone infrastructure, developing shared terminology and measurement indicators, and promoting collective action, organizations can find success in effective networking and produce meaningful social change.

1. Involving diverse stakeholders – Stakeholders must have a vision and goals that are aligned with that of the network, and efforts must be taken to involve diverse cross-sector groups, including those from private and corporate foundations, community advocacy groups, grassroots organizations, businesses, government entities and other related nonprofit organizations of various sizes, etc. These stakeholders should exist across all levels, from the CEO to the…

There is a saying among fundraising professionals that proposal writing is both an art and a science. The art aspect refers to how well an inspired writer describes a project and the grant-seeking organization. The science aspect refers to the comprehension of the technical structure upon which those words are arranged” (Blanchard & Bullock, 2010).

Grant funding can be a great way for a nonprofit to boost its revenue, with giving by corporations and foundations in the United States in 2013 amounting to $67 billion. Many nonprofit organizations are active in the grants marketplace, seeking funding to support their programs and operations; but with the number of nonprofit organizations on the rise over the last decade, the competition for funding has become more intense. Grant seekers must find ways for their proposals to stand out among the rest.

While many nonprofits give much attention to fundraising and grant writing, they often place less emphasis on supporting areas – such as planning and budgeting – that can improve the likelihood that a grant request will be funded, as well as lead to further financial stability of their organization. It is not always enough for an organization to write an amazing grant proposal. While that may help to win grants from some funders, other funders will want to take a more in-depth look into the organization and the program before awarding funds.

Some of the most common errors with…

Nonprofit organizations rely on a strong base of volunteers. Getting people behind a cause is not particularly difficult, but learning to harness the energy of your nonprofit’s mission can take some work. The following tips will help you gain, manage and inspire volunteers for any nonprofit. 

1. Follow-through:
When someone expresses interest in volunteering for your organization, make sure there is immediate follow-through by you or a member of your staff. Encourage the potential volunteer by either email or calling them a.s.a.p. If they don’t get back to you within a week, call to re-express the value and need for their time.

2. Shower volunteers with recognition:
You basically cannot say thank you enough to volunteers. Let them know often how much you appreciate them for their time and effort towards furthering the mission of your nonprofit.

3. Discuss how their contribution helps:
Often volunteers may feel jaded that their efforts aren’t making much of a difference. Let them know on a regular basis exactly what their contribution does for your organization.

4. Know what volunteers you need:
Know the type of services and goals you are trying to achieve in order to attract essential volunteers.

5. Coincide the program’s mission with the volunteer opportunities:
Try to make your…

There’s a saying that often refers to personal relationships: Trust takes years to build, seconds to break, and forever to repair.

But think it over for a bit, and you’ll soon see that it’s quite applicable to management, too. It takes time for an organization to build a good reputation, but it takes only one publicized issue to ruin it.

The issue in question doesn’t even have to be true. The public’s perception of the brand value of an organization (whether it’s for-profit or nonprofit) is easily affected once talk starts to spread. In this day and age of social media, news — especially the bad kind — spreads fast, and no one is exempt.

However, according to a poll conducted by Deloitte (one of the Big Four professional services firm in the world) during a webcast, only 24 percent of the participants belonged to organizations that had formal ways to measure and assess brand value. Worse, fewer than 22 percent believed that their respective organizations would become the subject of negative publicity on social media. The problem with this outlook is that it leaves organizations ill-prepared to handle large-scale PR problems.

Before, dissatisfied clients would complain to their family and friends…