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5 ways nonprofits can enhance mission impact through community collaboration

America is home to 1.3 million nonprofit organizations (NPOs) straining to meet the needs of the community they serve. 57% of organizations cannot meet community demand, and that figure rises to 65% among low-income service NPOs. To address the growing and complex challenges of today's world, nonprofits can focus on enhancing their ability to collaborate effectively with the communities they serve.
Why community collaboration matters
Community collaboration refers to the partnerships fostered between NPOs and the communities they serve, including local organizations, businesses, and individuals. These partnerships are aimed at achieving common goals that benefit the community. Effective collaboration strengthens the community as a whole and enhances the impact of nonprofit missions.
Research shows that when nonprofits engage with their communities, they are more likely to improve program outcomes, expand services, and increase funding. Direct engagement leads to better community satisfaction, more relevant programs, and improved access to local resources. By building partnerships, nonprofits can address complex issues more effectively fostering a sense of trust.
Trust is a cornerstone of successful collaboration. NPOs must ensure they authentically represent and involve the communities they serve, particularly historically marginalized groups. A diverse, equitable, and inclusive approach not only fosters trust but also ensures that collaborations are meaningful and impactful.
Strategies for effective collaboration
To enhance their mission impact, NPOs can implement several strategies:
Develop a clear community engagement strategy
Key components of an effective engagement strategy include inclusive and accessible events, collaborative partnerships, and clear communication channels allowing community members to contribute their voices. With these components, a community engagement strategy will support continued community investment in the cause, building trust and enhancing mission impact.
Address power dynamics
For fruitful collaborative initiatives, the underlying power dynamics between the NPO and the community need to be addressed. Collaboration should always be rooted in equity. NPOs can address power imbalances and ensure all voices are heard, particularly those from marginalized communities. This can be achieved by applying an equity lens to all nonprofit operations and decisions.
Integrate community engagement as a core competency
Building community engagement skills at all levels—staff, board members, and volunteers—will support NPOs’ ability to connect with the community. When community engagement is embedded in an organization’s culture, it enhances the NPO’s ability to adapt to the evolving needs of its stakeholders. Organizations can do this by providing ongoing community engagement training and incorporating the core competency into job descriptions and performance reviews.
Leverage existing community resources
NPOs can improve financial resilience through community-driven strategies such as giving circl
es and peer-to-peer fundraising. These models not only provide funding but also strengthen social capital by engaging the community in the funding process.
Apply asset-based community development (ABCD)
Shifting from a needs-based model to an asset-based approach allows nonprofits to focus on the strengths and resources already present within a community. This strategy empowers community members to take the lead in solving their own challenges, leading to more sustainable and impactful solutions.
Community collaboration is not a one-time effort but an ongoing process requiring adaptive leadership, clear strategies, and a genuine commitment to equity and inclusion. By embracing community-driven approaches, NPOs can enhance their mission impact, address financial challenges, and foster stronger, more resilient communities. In doing so, they not only improve service delivery but also empower communities to take charge of their development, ultimately creating a more equitable and thriving society. NPOs ready to embrace collaboration can start by reflecting on their current community engagement strategy and identifying areas where partnerships can be strengthened. Whether it's by addressing power dynamics, fostering trust, or leveraging community assets, the time is now to deepen the impact and build a stronger future together.
Olivia Miller is a 2024 graduate of the Masters of Nonprofit Leadership and Management program at ASU and member of the Nu Lambda Mu Honor Society. Passionate about how the arts can foster connection and civic engagement, Olivia aims to use her skills to effect positive change in her community.
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